Forrester Research

	Reineke Reitsma Director, Consumer Technographics

Research Coverage

Consumers in Europe, Consumer Technology Adoption, Consumers By Geography

Research Focus

Reineke serves Consumer Market Research professionals and is a member of Forrester's Consumer Data research group. She manages all quantitative research operations for Forrester in Europe, including the European Consumer Technographics and UK Internet User Monitor studies. In addition, she writes quantitative research about the impact of technology on consumer behavior.

Previous Work Experience

Reineke comes to Forrester from Intres, a retail-service organization. Intres manages a group of retail chains like Intersport and Livera in the Benelux countries. At Intres, Reineke advised the board of directors on business expansions and supported senior management with strategic decisions. Specializing in quantitative research, she used this knowledge to develop and introduce an electronic management information system at Intres.

Prior to Intres, Reineke worked for five years as a senior research executive at Market Response, a market research company in the Netherlands. At Market Response, she set up and coordinated research activities in Europe and Asia. Her focus there was on continuous and international research as well as on consulting. Reineke worked during this period for clients like British American Tobacco, Mars/Effem, Akzo, and Sara Lee.