Forrester Planned Research

Planned research — including dates, titles, authors, and research topics — is subject to change at any time. The list of planned research does not include Quick Takes, which are driven by market events and/or client Inquiries.
Want to be alerted when a planned document is published? Click Create a Research Alert to set up a research alert for the document, or Set up an RSS feed to be notified via RSS.
View planned Forrester Waves »

asterisk Download XLS

asterisk Download XLS monthly archive

Projected Date  Research Area  Title  Author  Description  Industry  Features  Notify Me
July 2008 Tech Industry Economics The TEI of Enterprise Web 2.0 - Using To Sell G. Oliver Young The ROI of Web 2.0 for vendors. Create a Research Alert   Set up an RSS feed
July 2008 MS Product Strategy EMEA Virtual Worlds Update Paul Jackson details to follow Media & Entertainment Create a Research Alert   Set up an RSS feed
July 2008 Tech Industry Economics Tying emerging trends together Ellen Daley Details to come. Create a Research Alert   Set up an RSS feed
July 2008 MS Marketing Brand Matters With Social Computing Brian Haven Social computing activities have baffled marketers for over two years now. As customers and prospects turn away from the tried and true marketing messages, marketers struggle to stay connected and deliver a relevant message. Marketers also feel stymied by the fact that their customers put more trust in the peers that in institutions. But not all hope is lost. Content created by a person's favorite brand is more influential than the peer generated content. This startling fact clearly demonstrates that powerful brands have more leeway. Marketing leaders should invest more in building strong connections between customers and the brand as a critical component of their social media strategy. Create a Research Alert   Set up an RSS feed
July 2008 IT Security & Risk Management Case Study: Managed Security Services Thomas Raschke This research will give a set of best practices for engaging managed security services firms. Create a Research Alert   Set up an RSS feed
July 2008 MS Products & Channels EMEA (retired) EMEA eCommerce Forecast Victoria Bracewell Lewis High-level forecast for Russia, RC, RSA, PL Retail market sizing forecast Create a Research Alert   Set up an RSS feed
July 2008 MS Consumer Technographics Technographics® Insight: Global Online Shopping Uptake, 2008 Reineke Reitsma This Technographics Insight takes a look at online shopping globally in 2008. Retail Create a Research Alert   Set up an RSS feed
July 2008 IT Infrastructure & Operations The Forrester Wave™: Network Access Control, Q3 2008 Robert Whiteley Network access control (NAC) is a critical technology to help security and risk management (SRM) professionals with emerging compliance and network threats. But it's more than just containing viruses and worms. In particular, we see security managers evaluating NAC to help control increasingly mobile employees, work with outsourcers and offshore partners, and the need to provide detailed audit logs for user activity. To help SRM pros, Forrester will evaluate the top ten vendors across appliance, software, and infrastructure-based solutions. This evaluation will identify the functionality that NAC solutions provide, identify which scenarios the vendors are best suited for, and assess the strengths and weaknesses of these leading solutions. Forrester Wave™ Create a Research Alert   Set up an RSS feed
July 2008 MS Marketing Consumers Media Behavior: Netherlands Kim Le Quoc This report is based on Forrester Consumer Technographics Survey Data. It enquires consumers' media behavior in the Netherlands. It is the fifth document in a series that looks more deeply into French, English, German, Spanish, Italian, Dutch and Swedish consumers' media behavior. Forrester research panel data Create a Research Alert   Set up an RSS feed
July 2008 MS Products & Channels EMEA (retired) Spanish eCommerce Forecast Victoria Bracewell Lewis details to follow Retail Create a Research Alert   Set up an RSS feed
July 2008 MS Marketing Are Marketing Leaders Satisfied With Their Media Agencies? Kim Le Quoc This report is the second of the Media strategy series. The series will answer the following questions: 1) What are market leaders main practices and challenges when driving their media strategy?; 2) Are market leaders satisfied with their existing media agencies?; 3) How can marketing leaders select their next media agencies? Forrester research panel data Create a Research Alert   Set up an RSS feed
July 2008 MS Marketing Getting To Know Your Customers Brian Haven The importance of customer research before making product and marketing decisions is more important than most marketers realize. As design becomes a key differentiator for firms, robust techniques for understanding customer needs will become critical. In this report, we'll look and different ways firms can study their customers. Create a Research Alert   Set up an RSS feed
July 2008 IT App Dev & Program Management Market Overview: Enterprise Data Modeling Noel Yuhanna, Jeffrey Hammond Data modeling tools have long been a mainstay in the toolbox of data analysts, developers, and database analysts alike. Over the past five years, the data modeling market has been well ordered, with a few key vendors, who support a few key databases, with a stable set of modeling notations. Given the rate of change in other areas of IT technology, Forrester has not spent much time looking at how changing conditions in the data modeling space have affected data modeling tools. This report will bring our customers up to date with who the major players are and their insight on how the market is evolving. Create a Research Alert   Set up an RSS feed
July 2008 MS Marketing Teens Behavior With Social Media Brian Haven This report looks at teens' adoption and use of social media. We'll assess teen's participation in social networks, which brands have engaged teen customers, and how much trust teens have in advertising. Create a Research Alert   Set up an RSS feed
July 2008 MS Marketing CDI: Defined But Not Adopted Mary Beth Kemp Impact and advantages of involving customers in defining products. What works/what doesn't.Examine intiatives like new product stores in Asia, beta customers, Dassault/Publicis 3D initiative… Forrester research panel data Create a Research Alert   Set up an RSS feed
July 2008 MS Product Strategy EMEA Future of Video Gaming Paul Jackson details to follow Media & Entertainment Create a Research Alert   Set up an RSS feed
July 2008 MS eBusiness Channel EMEA Spanish Online Banking Forecast: 2008 To 2013 Benjamin Ensor This document will be an overview of the state of online banking in Spain combined with a forecast for online banking for 2008 until 2013. Financial Services market sizing forecast Create a Research Alert   Set up an RSS feed
July 2008 MS eBusiness Channel EMEA Swedish Online Banking Forecast: 2008 To 2013 Benjamin Ensor This document will be an overview of the state of online banking in Sweden combined with a forecast for online banking for 2008 until 2013. Financial Services market sizing forecast Create a Research Alert   Set up an RSS feed
July 2008 MS Marketing European email strategies Rebecca Jennings How media brands - tv, print, press, online, radio etc - should adopt social media technologies across channels to reach consumers. Create a Research Alert   Set up an RSS feed
July 2008 MS eBusiness Channel EMEA Benchmark 2008: Financial Services Bill Doyle Standalone supplement to the page on Financial Services that will appear in this year's US Benchmark document. Create a Research Alert   Set up an RSS feed
July 2008 MS eBusiness Channel EMEA The Customer Journey In Financial Services Benjamin Ensor, Alexander Hesse Where do customers go on their journey. Financial Services Create a Research Alert   Set up an RSS feed
July 2008 MS Customer Experience Best And Worst Of Phone Self-Service Design, 2008 Adele Sage Forrester will apply its IVR Review methodology to the experiences at 16 firms - four of the largest airlines, banks, department stores, and mp3 player manufacturers - to find the best and worst practices of phone self-service design. Create a Research Alert   Set up an RSS feed
July 2008 MS Marketing Marketing Leaders Media Strategy Overview Kim Le Quoc This report is the first of the Media strategy series. The series will answer the following questions: 1) What are market leaders main practices and challenges when driving their media strategy?; 2) Are market leaders satisfied with their existing media agencies?; 3) How can marketing leaders select their next media agencies? Forrester research panel data Create a Research Alert   Set up an RSS feed
July 2008 MS Marketing Overview 2008: Interactive Marketing Channels To Watch Shar VanBoskirk This document will address sort interactive marketing hype from reality by revealing what channels marketers are currently using and planning to use in 2008. Create a Research Alert   Set up an RSS feed
July 2008 IT Infrastructure & Operations Speech Analytics: Why Customer Intelligence Is Good Business Elizabeth Herrell Many organizations carefully record activities of their contact center agents but fail to capture what customers are saying or doing during a call. Speech analytics provides valuable insight of the customer's experience that allows companies to improve their services and spot problems more quickly. Create a Research Alert   Set up an RSS feed
July 2008 MS Products & Channels EMEA (retired) Sweden / Nordics eCommerce Forecast Victoria Bracewell Lewis details to follow Retail Create a Research Alert   Set up an RSS feed
July 2008 MS Products & Channels EMEA (retired) Italian eCommerce Forecast Victoria Bracewell Lewis details to follow Retail Create a Research Alert   Set up an RSS feed
July 2008 MS eBusiness Channel EMEA Benelux eCommerce Forecast Victoria Bracewell Lewis details to follow Retail Create a Research Alert   Set up an RSS feed
July 2008 MS Marketing Customer Analytics Landscape Suresh Vittal This document will describes the scope, trends and key players in the customer analytics market. Create a Research Alert   Set up an RSS feed
July 2008 MS Products & Channels Benchmark 2008: Healthcare Consumers' Tepid Online Channel Uptake Carlton Doty Now more than ever, the Web teems with health-related content as new sites, products, and services seem to flood the market under the health and wellness guise. So how are consumers responding? Our latest research shows that health insurers and pharmaceutical companies are still struggling to move the needle on Web site visitation rates. With health insurers each investing millions of dollars in the online channel over the past several years, this fact is a tough pill to swallow. But there is a silver lining to this cloud. Site visitation is beginning to tick upward relative to previous years, especially among Gen Xers. This document uncovers differences in how US online consumers use the Web for health-related purposes - by generation, condition, brand name prescription, and insurance carrier. Healthcare & Life Sciences Create a Research Alert   Set up an RSS feed
July 2008 IT Infrastructure & Operations Is Green IT An Emperor With No Clothes? Douglas Washburn While technology is not green and never will be, a Green IT strategy can yield compelling business and environmental benefits. Word of caution: don't invest a single dollar in Green IT until you have an understanding of your Green Baseline - an annual estimate of the energy consumption, CO2 emissions and financial costs of operating IT. Not only will this data offer a practical Green IT starting point by exposing your most eco-taxing assets, but without it you can not accurately quantify, and then report to senior management, the benefits of your greening efforts. Create a Research Alert   Set up an RSS feed
July 2008 MS Customer Experience Best And Worst Of Department Store Cross-Channel Experience, 2008 Vidya Drego Forrester will evaluate the cross-channel experience of four top department stores, airlines, electronics manufacturers and banks as part of a larger cross channel experience evaluation. This report will look at the airline cross-channel experience in greater depth and highlight both good and bad practices from this industry. Create a Research Alert   Set up an RSS feed
July 2008 MS Products & Channels US Online Consumer Adoption Of Health Savings Accounts Carlton Doty Forrester will uncover the latest trends in the Health Savings Account market, including how consumers are managing their accounts, and how satisfied they are with their service. Healthcare & Life Sciences Create a Research Alert   Set up an RSS feed
July 2008 MS Products & Channels Introducing Forrester's eBusiness Maturity Model Elizabeth Davis, Carlton Doty This report will highlight the results from our latest eBusiness panel survey, and uncover Forrester's self-diagnostic tool for eBusiness and Channel Strategy Professionals: Forrester's eBusiness Maturity Model. Healthcare & Life Sciences Create a Research Alert   Set up an RSS feed
July 2008 MS Customer Experience Case Study: UX Drives Monster's Global Strategy Marta Baigorri Beneath the surface of Monster's rapid global expansion was a company struggling to meet the expectations of its users. Inefficient design and development processes led to global inconsistencies and poor user satisfaction results that shocked Monster into making drastic changes. A rigorous process for adopting user-centered design tools in a collaborative development environment has helped Monster become a dynamic, efficient, and innovative company again. Firms can learn from Monster's example if they put the focus on users, develop a user-centered organization, and establish processes that go beyond a short-term redesign. Create a Research Alert   Set up an RSS feed
July 2008 IT Process & Applications Case Study: HP Organizes Online Chat For Maximum Efficiency And Effectiveness Chip Gliedman This is a Case Study associated with Chip Gliedman's "Best Practices: Implementing Online Chat" document. Create a Research Alert   Set up an RSS feed
July 2008 MS Marketing How to Reach Baby Boomers With Social Technologies Jeremiah Owyang Baby Boomers aren't the technology ludidites that some may portray them as, in fact, a great number of boomers are active consuming -and creating -social content online. Nearly half of younger boomers (ages 42-51) consume social created content, and over a third of older boomers 52-62) are reading social content. Marketers trying to reach this large and lucrative generation should pay attention to this trend. Reach boomers by first creating or sponsoring social content, followed by allowing boomers to critique content, lastly join relevant online communities to reach the younger boomer segment. Create a Research Alert   Set up an RSS feed
July 2008 MS Customer Experience Visualizing User Experience Strategy Kerry Bodine A deep dive into how one agency visualizes its UX strategy. Create a Research Alert   Set up an RSS feed
July 2008 MS Marketing Retail Interactive Marketing Spend Grows Steadily Shar VanBoskirk Retail marketers are responsible for over a third of all interactive marketing spend: an expected $8.2 billion by year end 2008. As veterans in the interactive space, retailers will grow IM investments at a compound annual growth rate (CAGR) of 25% as they continue to refine existing programs to drive more online sales and also experiment with new media and richer display ads to boost brand awareness and customer engagement.
This document is part of the Industry-Specific Interactive Marketing Forecast series. 		Retail market sizing forecast Create a Research Alert   Set up an RSS feed
July 2008 MS Products & Channels Shareholder Communications Move To the Net Bill Doyle ie-in to "US Investors Adopt eStatements" Data Overview (April 2008). An SEC rules-change in 2007 permits public firms in US to deliver proxy materials and annual reports online rather than on paper. But usage won't follow unless firms adapt the content to the Web. Financial Services Create a Research Alert   Set up an RSS feed
July 2008 MS Products & Channels The State of Retailing Online: Merchandising Sucharita Mulpuru Details to follow. Retail Create a Research Alert   Set up an RSS feed
July 2008 MS eBusiness Channel EMEA Why Mobile is Banking on the Unbanked Emmett Higdon High mobile phone usage among the unbanked and underbanked makes these segments attractive to the big banks who have long ignored them. Financial Services Create a Research Alert   Set up an RSS feed
July 2008 MS eBusiness Channel EMEA Online Banking 3.0 Emmett Higdon Early online banking users were able to view their account details online. 2nd generation sites brought transactions to the table: bill pay, transfers, self-service. What trends are emerging as part of the 3rd generation of online banking? Financial Services Create a Research Alert   Set up an RSS feed
July 2008 MS eBusiness Channel EMEA What the Affluent Want From Their Advisors Bill Doyle Our data enables us to answer: Which types of advisors are most popular among affluent consumers? How do they rprefer to communicate with their advisors? (And perhaps, how do the affluent choose an advisor?) Financial Services Create a Research Alert   Set up an RSS feed
July 2008 MS eBusiness Channel EMEA Customer Advocacy 2008: How US Consumers Rate Their Banks, Brokerages, and Insurers Bill Doyle This year's rankings and analysis. Financial Services Create a Research Alert   Set up an RSS feed
July 2008 MS Marketing Defining An Enterprise-wide Contact Strategy Dave Frankland This document will address challengs and recommended approches to succesfully develop enterprise-wide contact strategies. Client Choice topic Create a Research Alert   Set up an RSS feed
July 2008 MS Product Strategy EMEA Consumers And Work: Changing Attitudes Sally Cohen Key insights from the 2008 Benchmark on shifting attitudes towards work. Create a Research Alert   Set up an RSS feed
July 2008 MS Customer Experience Device Usability For Seniors Elizabeth Boehm This report will explore whether seniors have unique usability needs for devices. We'll explore affordances, haptics, and feedback. Create a Research Alert   Set up an RSS feed
July 2008 MS Customer Experience Best And Worst Of UK Site Design, 2008 Marta Baigorri Using our recently updated Web Site Review methodology, Forrester evaluated the Web site customer experience of 12 major UK firms in four different industries. Create a Research Alert   Set up an RSS feed
July 2008 MS Products & Channels How to Pitch Replatforming Brian Walker Details to follow. Retail Create a Research Alert   Set up an RSS feed
July 2008 MS Product Strategy EMEA The race for the 3 screens Pete Nuthall coming Create a Research Alert   Set up an RSS feed
July 2008 Tech Industry Strategy NA Insurance IT Spending In 2008 Ellen Carney Sub-prime and credit crunch - what will be the impact on IT spending plans in 2008? This report looks at the investment that the financial services industries will be making in the US, Europe, and APAC. Financial Services Create a Research Alert   Set up an RSS feed
July 2008 MS eBusiness Channel EMEA Should banking branches go for retail concepts? Vanessa Niemeyer, Ph.D. The renaissance of the bank branch is a global trend. When it comes to sales, retailers are some steps ahead. Banks are trying to adopt the retailers' keys to sales success. But how much retail can a bank take? This depends on the individual bank's overall market strategy and target customer groups. Financial Services Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy NA Targeting The Government Technology Buyer: Telecom and Networking 2008 Alan Webber Government, whether it is national, state, provincial, or local, is a prime target for a technology vendor. But what are the priorities of government buyers and how do you reach them? To better understand the government buyer, Forrester asked 136 government IT and telecommunications executives about their priorities in 2008 and where they go for information to solve their priorities. Our findings? Mobility is the top issue and they go to the Web for their information. Create a Research Alert   Set up an RSS feed
August 2008 MS Consumer Technographics Technographics® Survey Highlight: North American Technographics Healthcare Online Survey, Q2 2008 Jackie Rousseau-Anderson Technographics Survey Highlight: North American Technographics Online Youth Survey, Q2 2008 Healthcare & Life Sciences Create a Research Alert   Set up an RSS feed
August 2008 MS eBusiness Channel EMEA Online Sales Forecast - Credit Cards Brad Strothkamp A forecast through 2015 of the amount of checking and savings accounts that will be applied for online for both the US and Canada. Financial Services Create a Research Alert   Set up an RSS feed
August 2008 MS eBusiness Channel EMEA Online Sales Forecast - Deposit Products Brad Strothkamp A forecast through 2015 of the amount of checking and savings accounts that will be applied for online for both the US and Canada. Financial Services Create a Research Alert   Set up an RSS feed
August 2008 MS Consumer Technographics Technographics® Insight: Gamers Just Don't Play Online Reineke Reitsma This Technographics Insight takes a look at Gamers' online activities. It compares these individuals to the average US online consumer to see how they use the Internet differently. Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy EMEA IT & Business Services Value Chain Pascal Matzke, Daniel Krauss This document is about value chain in IT services market. High-Tech Create a Research Alert   Set up an RSS feed
August 2008 MS Marketing The Rise Of The In-House Agency David Graves One way to knock down the traditional vs. digital silos is to control them yourself. While the advertising agency world struggles to reinvent itself as an integrated marketing resource, marketing leaders have to decide how much they need to bring in-house in order to assure success. This report will show data from companies which have created in-house agency capabilities and how well they are satisfied with them. Create a Research Alert   Set up an RSS feed
August 2008 IT Leadership Hot Roles In IT Marc Cecere Hot roles in IT are determined by industry trends, vendors, outsourcing, changes in technology and other factors. This paper draws from the expertise of a dozen Forrester analysts as well as external experts to describe these factors, their impact on the supply and demand for specific roles and what these roles will look like over the next two years. Create a Research Alert   Set up an RSS feed
August 2008 MS Product Strategy EMEA Horizons: Future Of Wireless Networks Charles Golvin See what the future of wireless networks will look like. Create a Research Alert   Set up an RSS feed
August 2008 MS Consumer Technographics Technographics® Insight: Global Internet Adoption, 2008 Reineke Reitsma This Technographics Insight takes a look at Internet adoption globally in 2008. Create a Research Alert   Set up an RSS feed
August 2008 IT Process & Applications Embedded Systems: Process And Application Approaches Roy Wildeman In recent years, embedded systems software has become an increasing component and source for differentiating innovation in planes, cars, electronics -- even medical devices. At the same time, product software bugs and compatibility failures have resulted in a number of high-visibility recalls and loses in the aerospace, automotive, and consumer electronics industries. As such, engineering executives and their IT counterparts are seeking to understand the right process and application approaches to help them tame the embedded systems challenge and reap the competitive advantage rewards. This report will help by formalizing critical embedded systems processes and analyzing the available packaged applications offering support. Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy NA Roadmap: New Markets for Project & Portfolio Management (Part 1) Tim Harmon The Project & Portfolio Management (PPM) market remains entangled in its original technical Project Management roots, and is thus best suited for technical constituencies, predominantly the IT organization. Yet many parts of the enterprise, from the Office of Finance to business units to Corporate Marketing, would benefit from utilizing core PPM capabilities in a different flavor. The PPM market is on the cusp of morphing into distinct segments, i.e., those serving: (1) the IT organization; (2) the CFO and Business Development organization, which need a means to manage the investment portfolio of discretionary spend; and (3) the business unit general manager and HR organization, which need the capability to collaboratively manage all work/worker resources via a central platform. Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy NA Banking IT Spending In 2008 Ellen Carney Sub-prime and credit crunch--what will be the impact on IT spending plans in 2008? This report looks at the investment that the financial services industries will be making in the US, Europe, and APAC. Financial Services Create a Research Alert   Set up an RSS feed
August 2008 MS Product Strategy EMEA Developing Widgets for the Mobile Consumer Pete Nuthall coming soon Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy EMEA IT Services And Outsourcing Providers Positioning Benchmark, Q3 2008 Daniel Krauss, Christopher Andrews Forrester evaluated eight of the top IT services providers across 14 criteria and three services domains to determine how they are positioning themselves along the continuum between information technology (IT) and business technology (BT). High-Tech Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy EMEA The Emerging M&A Software Market Daniel Krauss, Pascal Matzke Market overview of the emerging M&A software market. Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy EMEA M&A Integration Services Daniel Krauss, Pascal Matzke This document gives an overview of M&A integration services as an emerging market. High-Tech Create a Research Alert