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August 10, 2009 Air Passenger Interest In In-Flight Internet Access GrowsThe Longer The Flight, The More Likely Passengers Will Pay To Go Online Aloftby Henry H. Harteveldt, Elizabeth Stark with Carrie Johnson, Kate van Geldern |
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This is an excerpt
Executive Summary
In 2005, Forrester identified that one-fifth of passengers were interested in accessing the Internet on any flight. In the fourth quarter of 2007, nearly as many passengers — 17% — expressed interest in accessing the Web on a 1-hour flight. By Q4 2008, amidst one of the deepest recessions in modern America, 22% of travelers said they were interested in accessing the Web on flights of just an hour. In-flight Internet access is as essential to the 21st century airline experience as the beverage cart and is a source of much-needed ancillary revenue that is valued by today's tech-focused travelers.
TABLE OF CONTENTS
- In-Flight Internet Is Here, But Airlines Are Slow To Adopt The Technology
- Determine If Your Airline Can Afford To Offer In-Flight Wi-Fi
RECOMMENDATIONS
- Airlines Must Encourage Traveler Adoption Of In-Flight Wi-Fi
WHAT IT MEANS
- Seatback Entertainment Systems Will Slowly Be Phased Out
- Supplemental Material
- Related Research Documents
This is an excerpt
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