Document Controls
For eBusiness & Channel Strategy Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
 |
July 14, 2009 Case Study: BBVA's Tú Cuentas Shows What Next-Generation Online Banking Will Look Likeby Alexander Hesse with Benjamin Ensor, Emmett Higdon, Vanessa Niemeyer, Ph.D., Courtney Tincher |
Average: 8
(2 ratings)
|
This is an excerpt
Executive Summary
BBVA's Tú Cuentas online personal finance management service was launched in late 2008. It lets the bank's online banking customers see their account balances and transactions from different providers in one place, categorize their transactions, and benchmark themselves against their peers, and it makes personalized product offers. The layout and functionality of Tú Cuentas can be fully customized by customers. The early results look promising: Four months after launch, one-third of the bank's online banking customers are using Tú Cuentas. To make the service a long-term success, BBVA plans to capitalize on the cross-sell opportunities, offer the service to non-clients, and add more functionality. Tú Cuentas is a fascinating test bed of Web site innovation in retail financial services that eBusiness and channel strategy professionals at other financial firms should follow.
TABLE OF CONTENTS
- BBVA Launched A Comprehensive Online Personal Finance Management Service
RECOMMENDATIONS
- Monitor Tú Cuentas As A Test Bed Of Next-Generation Financial Services Sites
- Related Research Documents
This is an excerpt
Buy Risk-Free
Price: US $499
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
