For CIO Professionals

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	April 21, 2010 The CIO's Guide To Establishing A Social Media Policy by Nigel Fenwick with Cliff Condon, Sharyn Leaver, Christine Spivey Overby, Brandy Worthington

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Executive Summary

An effective social media policy provides an essential guide for employees with respect to their use of social media, whether they are engaging for personal reasons or business reasons. Research shows that employees using social media do read the organization's social media policy when one is available. While it takes a cross-organizational team to establish a social media policy, CIOs play an increasingly important role in the development of an effective policy, especially in organizations without an existing social media policy for employees. This report provides guidelines for the creation of an effective corporate social media policy. It includes explanations of the topics that you should consider for inclusion in a social media policy, allowing you to tailor your own policy to the specific needs of your organization and industry. The report is accompanied by a template that can be used as a starting point for creating your social media policy.

TABLE OF CONTENTS

• Social Media Access Without A Social Media Policy Increases Risk For CIOs
• The CIO's Role In Social Media Policy Development
• A Sample Social Media Policy

RECOMMENDATIONS

• CIOs: Be Visible In Communicating The Trust Aspects Of The Policy
• Related Research Documents

This is an excerpt

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