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	March 31, 2010 The CIO's Guide To Social Computing Leadership by Nigel Fenwick with Sharyn Leaver, Ted Schadler, Brandy Worthington	Average: 8  (7 ratings)

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Executive Summary

Social Computing and social media represent a new wave of energy sweeping through business. "Social" holds out the promise of a customer-driven business model, one in which the voice of the customer influences business strategy and where corporate marketing truly responds to customer needs. Despite all the hype around the technologies, the Social Computing revolution has barely had an impact on IT and the CIO. Yet Social Computing has the power to transform business as much as the Internet did in the 1990s. CIOs have an opportunity to take a leadership role in how social will deliver competitive advantage for their organizations beyond creative marketing campaigns. This report serves as a primer for CIOs ready to position IT in a leadership role.

TABLE OF CONTENTS

• Social Computing Is Fostering A New Business Paradigm
• CIOs Must Position IT To Lead Corporate Social Computing Strategy

RECOMMENDATIONS

• CIOs Must Become, Create, And Hire Social Media Evangelists
• Supplemental Material
• Related Research Documents

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