For Interactive Marketing Professionals

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	August 12, 2010 How To Create An Effective Brand Presence On Facebook Forrester Research Online Facebook WebTrack by Melissa Parrish with Nate Elliott, Emily Riley, Jennifer Wise	Average: 9  (1 rating)

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Executive Summary

Marketers are flocking to Facebook — but creating a compelling Facebook brand presence requires forethought and commitment. The best Facebook marketers maximize their pages' exposure, post frequently, and encourage fans to interact. Interactive marketers must ensure that their customers can find the brand's page, that it has fresh and compelling content, and that once those customers are fans, they will able to participate in the community.

TABLE OF CONTENTS

• Interactive Marketers Flock To Facebook But Often Without A Clear Plan

RECOMMENDATIONS

• Approach Facebook As An Open Conversation
• Related Research Documents

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