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	June 28, 2010 Data Essentials: A Snapshot Of US Online Consumers A Technographics® Data Essentials Document by Jacqueline Anderson with Reineke Reitsma, Erica Sorensen	Average: 6  (1 rating)

This is an excerpt

Executive Summary

This Data Essentials document highlights key data points about US online consumers' adoption of the Internet and its various activities. Drawing from data gathered in our annual benchmark survey, we've created a visual snapshot of how US consumers are connecting to the Internet and what they're doing once they're there. Although there are more than 92 million households online, there is great variance in the overall adoption of online activities and time spent online. For social media, for example, the differences are quite widespread when you look across age groups.

TABLE OF CONTENTS

• More Than 92 Million Households Will Be Online In 2010
  • More Than 90 Million Households Vary In Internet Use
• Supplemental Material

This is an excerpt