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	March 17, 2010 Data Essentials: US Retail A Technographics® Dashboard by Reineke Reitsma with Jacqueline Anderson, Elise Godfrey

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Executive Summary

This Data Essentials summarizes some key data points for the US from Forrester's North American Technographics retail surveys; it also includes data from the Forrester Research Online Retail Forecast, 12/09 (US). Online retail sales will continue to show double-digit growth until 2013, and we expect them to hit almost $173 billion this year in the US alone. Mobile e Commerce also shows some uptake, mostly by younger generations: 24% of Gen Yers with a smartphone have bought a product using their mobile phone.

TABLE OF CONTENTS

• The US Online Buyer Population Reaches 154 Million Adults
  • US eCommerce Uptake
• Supplemental Material

This is an excerpt

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