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	August 13, 2009 A Deep Dive Into European Consumers' Online Behavior, 2009 Consumers' Uptake Of Social Activities Deepens Their Online Engagement by Olesia Klevchuk with Reineke Reitsma	Average: 9  (2 ratings)

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Executive Summary

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the changes in this emerging medium. This year's European data shows a continuous growth in the amount of time that consumers spend with online media, including the widespread adoption of social activities that, in turn, has deepened their engagement with the Net.

TABLE OF CONTENTS

• Consumers Help Us Track Their Own Online Behavior
• Broadband Uptake Changes European Consumers' Online Behavior
• Social Computing Activities Are Becoming More Attractive To Online Europeans
• Key Groups Use The Web In Different Ways

WHAT IT MEANS

• As The Web Matures, Consumers Specialize In Their Online Activities
• Supplemental Material
• Related Research Documents

This is an excerpt

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