For Customer Intelligence Professionals

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	March 12, 2010 Defining Social Intelligence Driving Customer Insight Through Social Media Data by Zach Hofer-Shall with Suresh Vittal, Emily Murphy	Average: 9  (4 ratings)

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Executive Summary

Listening platforms power marketers as they collect and track their brands, products, and customers through social media. But marketers struggle to fully make use of these insights from the masses of data available. Marketers must turn to Social Intelligence, the concept of turning social media data into actionable marketing and business strategy. To get the most from the social media data they collect, marketers must develop a broader strategy internally or with help from a listening platform service team, integrate social data with their existing customer data, and share the data across the organization to ensure that all teams benefit from the insights.

TABLE OF CONTENTS

• The Time To Start Listening Is Yesterday
• The Listening Landscape Continues Its Evolution
• CI Professionals Must Turn To Social Intelligence

RECOMMENDATIONS

• Harness The Power Of Social Media Data
• Related Research Documents

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