For Technology Marketing Professionals

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	August 9, 2010 Demand Insights: The SMB Software Market 2010 Small And Medium-Size Businesses Are Defying Gravity by Tim Harmon with Peter Burris, Eric Hsieh, Zachary Reiss-Davis	Average: 10  (1 rating)

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Executive Summary

Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as opposed to technology products — continues to grow, SMBs are now investing in their own IT support staff as never before. Now, armed with internal IT support resources, SMBs are not ramping software-as-a-service (SaaS) as fast as large enterprises and are taking greater advantage of open source software. Tech marketers need to rethink many of the assumptions they have made about SMBs and revamp their go-to-markets accordingly.

TABLE OF CONTENTS

• Busting SMB Myths
• SMB Software Category Rankings

RECOMMENDATIONS

• Adapt Your SMB Go-To-Market
• Supplemental Material
• Related Research Documents

This is an excerpt

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