For Content & Collaboration Professionals

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August 30, 2010 Disciplined Social Innovation Three Firms Achieve Tangible Results by Rob Koplowitz, Leslie Owens with Matthew Brown, Sara Burnes, Anjali Yakkundi	Average: 8  (3 ratings)

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Executive Summary

Companies depend on innovation to sprint out of the current economic doldrums and to return to profitability and growth. Innovation is a discipline with established best practices, needed skill sets, and proven processes and tools. Many organizations organize their innovation programs within an "innovation center." They focus on empowering knowledge workers to collectively drive new organizational efficiencies, better customer service, and new product ideas. The end user case studies outlined in this report illustrate how content and collaboration professionals possess people-oriented skills, and how Web 2.0 tools can contribute to sustained innovation in the enterprise.

TABLE OF CONTENTS

• A Gateway Recession Drives Innovation To The Forefront
• Changing Demographics Support The Trend
• Social Tools Are An Innovation Enabler
• Big Businesses Embrace Innovation
• Best Practices Emerge

RECOMMENDATIONS

• Determine If You're Ready For An Innovation Initiative
• Supplemental Material
• Related Research Documents

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