For Interactive Marketing Professionals

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	June 16, 2010 Engage Conversationalists Using The POST Framework How To Create Social Media Strategies For Your Conversationalist Customers by Augie Ray with Emily Riley, Sarah Glass, Angie Polanco, Jennifer Wise	Average: 10  (4 ratings)

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Executive Summary

With real-time and social search appearing in Google search results and Facebook surpassing Google in number of visits per day, marketers are realizing that earned media on social networks — what customers say about brands — is more important than what brands say to customers. Forrester's Social Technographics® research recently revealed dramatic growth in the number of people who update their statuses using social media (we call them Conversationalists). By aligning outreach strategy with pre-established business objectives, marketers can tap into the power and popularity of status updates to support business goals.

TABLE OF CONTENTS

• Conversationalist Impact
• Reaching Conversationalists With POST

RECOMMENDATIONS

• Tactics To Kick-Start Conversationalist Outreach
• Supplemental Material
• Related Research Documents

This is an excerpt

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