For eBusiness & Channel Strategy Professionals

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	May 20, 2010 European Banks Should Consider Adding Personal Financial Management To Their Secure Sites by Alexander Hesse with Benjamin Ensor, Emmett Higdon, Brendan McGowan

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Executive Summary

Intrigued by the success of third-party personal financial management (PFM) sites like Mint.com in the US, eBusiness professionals at European banks are considering adding similar functionality to their own sites. Our data shows that more than three out of 10 European Net users are interested in basic money management features, such as organizing spending into categories and creating and tracking a budget online. A range of potential benefits, including differentiation, customer advocacy, and cross-selling and upselling opportunities, can help build the business case. Banking eBusiness and channel strategy professionals should offer straightforward and actionable PFM features, such as categorization and budgeting tools, to their secure sites and should market them to 25- to 39-year-old online banking users.

TABLE OF CONTENTS

• Money Management Tools Can Help People To Manage Their Finances Better
• Offering Online Money Management Looks Attractive For European Banks

RECOMMENDATIONS

• Consider Adding PFM Functionality To Your Secure Site

WHAT IT MEANS

• Banks May Have To Offer PFM To Stay Relevant To Their Customers
• Supplemental Material
• Related Research Documents

This is an excerpt

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