For eBusiness & Channel Strategy Professionals

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	August 16, 2010 European Banks Should Start Adding Customer Ratings And Reviews To Their Sites European Online Financial Researchers Want Ratings And Reviews by Alexander Hesse with Benjamin Ensor, Brendan McGowan	Average: 8  (1 rating)

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Executive Summary

European online financial researchers look for customer ratings and reviews. They tend to trust them and find them valuable for making better buying decisions. Although a range of North American financial services firms offer customer ratings and reviews on their sites, no European financial services providers do. Providing ratings and reviews can bring benefits such as higher sales conversion, product and service feedback, and the opportunity to respond directly. Customer advocacy firms with short communication lines and executive sponsorship are in the best position to launch ratings and reviews. For a successful implementation, eBusiness executives need a rigorous process for capturing, filtering, and approving customer ratings and reviews.

TABLE OF CONTENTS

• European Financial Services Providers Don't Offer Ratings And Reviews Today
• Financial Services eBusiness Executives Should Offer Ratings And Reviews

RECOMMENDATIONS

• Develop A Rigorous Process Of Capturing, Filtering, And Approving Reviews
• Supplemental Material
• Related Research Documents

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