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	April 22, 2010 The European Three-Screen Audience Is Growing, But TV Still Reigns A Reality Check On European Video Consumption by Nick Thomas with Mark Mulligan, Annie E. Corbett	Average: 10  (1 rating)

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Executive Summary

While the PC has now emerged as a popular platform for video consumption among European Internet users, the TV is still the primary platform. And with mobile video still nascent, a substantial three-screen audience does not yet exist. But emerging viewing habits, such as on-demand TV and online video consumption, are nevertheless changing the market. The adoption of Net-enabled TV devices will accelerate these changes and will also intensify competition in the provision and distribution of video and TV content. In this new environment, success will lie in ABC . . . and D: aggregation, brand, convenience, and distribution.

Keywords

• TV
• content strategy
• media consumption
• convenience
• mobile video
• online video

TABLE OF CONTENTS

• The TV Still Dominates Video Consumption . . .
• . . . But New Screens Are Becoming More Important
• The Continued Rise Of OmniVideo Will Disrupt The Industry

RECOMMENDATIONS

• Success Lies In ABCD: Aggregation, Brand, Convenience, And Distribution
• Supplemental Material
• Related Research Documents

This is an excerpt

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