For Mobile Services Professionals

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	July 1, 2005 Europe's Mobile Service Provider Proliferation Competition-Threatened Operators Have A Chance To Exploit MVNOs by Michelle de Lussanet with Jaap Favier, Niek van Veen, Lizet Menke

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Executive Summary

More than 100 mobile virtual network operators (MVNOs) are entering the mature European mobile market. These lean, mean marketing machines, startups, and subsidiaries of existing B2C firms threaten mobile operators' market share and margins. Eventually, many MVNOs will fail to survive the resulting margin erosion and fight for consumer attention. But the ones that remain will add value for consumers and to the business of the network operators.

TABLE OF CONTENTS

• New Entrants Flood Europe's Maturing Mobile Telecom Industry
• Mobile Operators Haven't Kept Up With Market Dynamics
• The MVNO Model Introduces Risks
• MVNOs Will Strengthen The Mobile Industry At Large

RECOMMENDATIONS

• Network Operators Should Check MVNOs' Credentials
• Supplemental Material
• Related Research Documents

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