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For Consumer Product Strategy Professionals

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December 16, 2008

Family Plans

Driving Incremental Revenue with Value-Added Services

by Julie A. Ask, Seth Fowler

This is an excerpt

Executive Summary

Kids and younger teens offer subscriber growth opportunities to carriers. However, developing average revenue per user (ARPU) among kids to match that of older teens and adults will require creative strategies that alleviate the concerns of their parents—those footing the bills.

TABLE OF CONTENTS

itemExecutive Summary

itemMost Young Users and Content Consumers Are on Family Plans

itemFuture Revenue Growth Will Come from More Services and Content Consumption

itemHelp Parents Let Their Children Use Cell Phones for More than Voice

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Julie A. Ask

Technology

Sales, Marketing, & Product Strategy, Corporate Strategy, Telecommunications Services, Telecommunications Services By Region, Mobile Services

Industry

Consumer Technology, Consumer Telecommunications

Geography

Asia Pacific, Europe, North America