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For Interactive Marketing Professionals
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January 8, 2010 (updated February 11, 2010) Financial Services Will Lead Interactive Spend By 2014with Brad Strothkamp, Emily Bowen |
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Executive Summary
US financial services will become the largest spender in interactive marketing by 2014 as financial services firms seek lower-cost marketing options, overcome regulatory barriers, expand search marketing programs, and experiment with social media and mobile marketing. To get the most out of growing interactive marketing budgets, Forrester recommends using interactive tools to promote customer advocacy and creating an interactive center of excellence.
Features
US Interactive Marketing Spend For The Financial Services Industry, 2009 To 2014
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