For Interactive Marketing Professionals

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	March 6, 2009 Flexing The Mobile Channel In A Recession How Interactive Marketers Can Leverage Mobile In A Downturn by Neil Strother with Nate Elliott, Emily Bowen

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Executive Summary

One-third of consumers expect to alter their use of cell phones and wireless services this year as they cope with a faltering economy, and many will change their buying habits to lower spending. Interactive marketers seeking to reach mobile consumers should seize upon this shifting behavior by offering money- or time-saving tools such as alerts, product comparison services, or coupons.

This is an excerpt

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