For eBusiness & Channel Strategy Professionals

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	May 14, 2009 How Twitter Can Influence eBusiness Assessing The Twitter Opportunity For Retail And Travel eBusiness by Diane Clarkson with Carrie Johnson, Elizabeth Stark, Kate van Geldern

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Executive Summary

Twitter — a social networking and micro-blogging service — is growing at an extraordinary speed. Twitter facilitates an instantaneous and informal conversation between consumers and companies. It may not yet be a game-changer, but now is the time for retail and travel eBusiness professionals to experiment with Twitter's potential ability to provide market intelligence, offer an alternative customer support channel, and drive sales.

TABLE OF CONTENTS

• Twitter Is Growing In Importance

RECOMMENDATIONS

• Experimenting With Twitter Requires Getting The Fundamentals Right
• Related Research Documents

This is an excerpt

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