For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	February 10, 2010 The Impact Of Interactive Marketing Efforts On eBusiness In Financial Services Financial Services Will Lead Interactive Spend By 2014 an introduction by Brad Strothkamp

This is an excerpt

Executive Summary

Forrester recently published a forecast of financial services interactive marketing spend through 2014. Many Web shoppers will end up at the door of financial service Web sites as a result of these increased interactive marketing efforts. To stay ahead of increased marketing efforts, eBusiness executives will need to develop better relationships with marketing, understand their objectives, and develop the Web channel in a way that takes into account the vital role the Web site plays in interactive marketing efforts.

This is an excerpt