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July 29, 2010 Making The Case For The Mobile Internetby Julie A. Ask, Seth Fowler with J.P. Gownder, Laura Wiramihardja |
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Executive Summary
The mobile Internet has changed completely over the past few years. It has transformed from a lightly visited and marginally useful novelty to a quickly growing medium that business would be foolish to ignore. Handsets have powerful browsers, networks can support data-rich sites, and mobile Internet content is now providing real utility, with Marriott's mobile bookings generating $1.25 million in the first 100 days of its launch serving as an excellent example. Understanding how and why the mobile Internet is growing is the first step in adopting an effective mobile strategy to develop a presence on this increasingly important and trafficked medium.
This is an excerpt
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