For Market Insights Professionals

Primary Analyst Photo	Document Information	Rate this Document
	June 30, 2010 A Market Researcher's Introduction To The Future Of Online Customer Experience an introduction by Reineke Reitsma	Average: 9  (5 ratings)

This is an excerpt

Executive Summary

The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is shrinking. And as the hardware evolves, the interfaces on the devices consumers use to connect to the Web are becoming more and more customizable. Three types of trends will shape online customer experience over the next five years: capabilities, consumers, and competition. Market research professionals can support the customer experience team by delivering insights into customer behavior, developing multichannel personas, and conducting ethnographic research to include their social media behaviors.

This is an excerpt