For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	March 15, 2010 (updated March 18, 2010) Mobile Coupons: Gold Rush Or Fool's Gold? An Overview Of The State Of Mobile Coupons In The US by Julie A. Ask with J.P. Gownder, Abe Garon, Shar VanBoskirk, Laura Wiramihardja	Average: 10  (1 rating)

This is an excerpt

Executive Summary

Consumers and advertisers are curious about mobile coupons, but current challenges and limited current consumer usage mean mobile coupons don't need to be an immediate priority. Advertisers should not feel the pressure to launch a nationwide coupon effort in 2010, but they should be laying the groundwork today for a solution that will integrate with existing loyalty programs. Forrester recommends applying its mobile POST analysis to determine which approach to mobile couponing is right for you.

TABLE OF CONTENTS

• Consumers Warm To Mobile Coupons
• Some Advertisers Are Trialing Mobile Coupons
• Mobile Coupon Options Provide Varied Benefits

RECOMMENDATIONS

• Plan And Pilot — Don't Panic
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.