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For Consumer Product Strategy Professionals

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August 28, 2008

Mobile Social Networking

Assessing Social Strategies for Carriers and Handset Manufacturers

by Julie A. Ask

with David Card, Nate Elliott, Barry Parr, Thomas Husson

This is an excerpt

Executive Summary

A confluence of events, ranging from the introduction of the iPhone, to 3G ubiquity, to teens and young adults increasingly focusing on social networks for online communication, is fundamentally altering consumer expectations of cellular services. Social networks hold the potential to be a killer application for cell phones.

TABLE OF CONTENTS

itemExecutive Summary

itemCell Phones Offer Lifeline to Active Users of Online Social Networks

itemMobile Social Networking Is an Open Frontier Waiting to Be Claimed

itemThe Time Has Come for Carriers and Handset Manufacturers to Choose a Path

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Julie A. Ask

Technology

Sales, Marketing, & Product Strategy, Product & Solutions Strategies, Customer Experience, Social Computing & Web 2.0, eBusiness/eCommerce, The Mobile Channel, Telecommunications Services, Mobile Services

Industry

High-Tech, Computer Hardware Industry

Geography

Asia Pacific, Europe, North America