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	October 20, 2009 Mobile Strategy: Frequently Asked Questions FAQs From Forrester's European Clients About Leveraging Mobile's Growth by Thomas Husson with Mark Mulligan, Julie A. Ask, Laura Wiramihardja	Average: 6  (2 ratings)

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Executive Summary

Client interest in mobile has exploded in the past year, partly thanks to the tremendous success of the iPhone/Apple App Store. Many brands that are starting to create a mobile presence are bombarding us with questions. To help them define — or refine — their mobile strategies in line with the constant evolution of this market, Forrester recently reviewed the most commonly asked questions from European clients looking to expand in the mobile space. This report provides high-level answers to these questions and highlights the fact that your company is not alone in asking about mobile. It's not too late to get involved, provided you take the time to plan ahead and adapt a comprehensive and holistic long-term approach.

TABLE OF CONTENTS

• Should We Opt For An iPhone Application Or For Other Solutions?
• How Quickly Will The Market Develop In The Coming Years?
• What Are The Best/Worst Practices Of Our Competitors And Other Industries?

RECOMMENDATIONS

• Get Started With A Basic Data-Centric And Collaborative Approach

HOW FORRESTER CAN HELP

• Leverage Forrester Expertise To Define Or Refine Your Mobile Strategy
• Related Research Documents

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