For Interactive Marketing Professionals

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	July 14, 2010 The New Email Marketing Review Introducing Forrester's Email Marketing Review Methodology 4.0 by Shar VanBoskirk with Kate van Geldern, Angie Polanco

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Executive Summary

Email is still a fundamental in the interactive marketing tool kit. While its tried and true best practices haven't changed dramatically in the past few years, much about other interactive media has. Forrester updated its email marketing review (EMR) methodology to reflect these changes in order to help marketers better evaluate the efficiency and relevance of their email programs.

TABLE OF CONTENTS

• Forrester's Email Marketing Review Methodology 4.0

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• Diagnose Email Program Performance
• Related Research Documents

This is an excerpt

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