For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	April 24, 2007 Online Retail Checkout Accentuating Marketing and Delivery Messaging to Drive Conversion by Patti Freeman Evans with David Daniels, Amanda Guzman

This is an excerpt

Executive Summary

Online shoppers' increasing propensity to save items in their shopping cart for later consideration offers retailers new opportunities to create trust and drive purchases.

Key Questions

• What are the key marketing and service elements retailers should consider when evaluating the effectiveness of their checkout process?
• Where are retailers meeting or exceeding these criteria?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.