For Consumer Product Strategy Professionals

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	August 5, 2010 Online Video Best Practice Benchmarking Web Sites Using Forrester's Online Video Product Scorecard by Nick Thomas with James L. McQuivey, Ph.D., Mark Mulligan, Annie E. Corbett	Average: 9  (1 rating)

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Executive Summary

Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product scorecard enables companies to benchmark their efforts, comparing their Web sites' use of video with competitors from the same vertical as well as with market leaders across all categories. Based on our study of more than 100 leading consumer Web sites, we can identify strengths and weaknesses for both individual sites and industry verticals; we also provide focused, actionable advice to ensure their sites best meet consumer needs.

Keywords

• online video
• video scorecard
• evaluation
• discovery
• product
• content
• best practice
• benchmarking

TABLE OF CONTENTS

• Consumers Expect Video Content Online
• Score And Benchmark Your Video Product To Satisfy Video Users
• The Consumption Category Scores The Highest; Discovery The Lowest

RECOMMENDATIONS

• Use Our New Methodology To Evaluate Your Video Product Strategy
• Related Research Documents

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