For Interactive Marketing Professionals

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	December 3, 2009 Selecting An Attribution Vendor by Emily Riley with Michael Greene, Emily Bowen	Average: 8  (1 rating)

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Executive Summary

As marketers look to move beyond the dated and ineffective last-click standard, attribution vendors serve a critical role in providing deeper and more complete insight into marketing performance. However, with attribution vendors offering vastly different services and methodologies, picking the right partner can be a challenge. To find the most suitable attribution vendor, interactive marketers must consider their own organization's resources, technologies, and marketing goals and align them with the most compatible attribution offering.

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