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	May 7, 2010 SharePoint 2010: A Viable Option For Persuasive Web Content Management? Authoring, Metadata, And Rich Media Support Improve, But Some Persuasive Limitations Still Exist by Stephen Powers with Matthew Brown, Sara Burnes

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Executive Summary

In fall 2009, Microsoft revealed its SharePoint Server 2010 functional road map, which included Web content management (WCM) support. Traditionally, more organizations have used SharePoint for portal, internal content management and collaboration capabilities rather than public-facing Web sites. But given the volatility in the WCM market and the failure of some first-generation WCM implementations, some enterprises that are already using SharePoint in other areas explored it as an alternative solution for supporting public-facing Web sites. As a result, Microsoft has beefed up WCM functionality for SharePoint 2010. While point solutions still better support high-end persuasive Web experiences, SharePoint can meet midlevel WCM needs with improved support for content authoring, rich media, and metadata.

TABLE OF CONTENTS

• SharePoint: The Unexpected WCM Solution
• Persuasive Features Top Wish Lists For Next-Generation WCM
• SharePoint 2010 Offers Improvements, But Not Total Persuasive Functionality
• SharePoint 2010 Moves To The Right In The Enterprise Web Site Spectrum

RECOMMENDATIONS

• Evaluate SharePoint 2010 Carefully For Persuasive Support
• Related Research Documents

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