For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	April 22, 2010 The State Of Mobile Banking In Europe: 2010 Mobile Banking's Time Has Finally Come by Alexander Hesse with Benjamin Ensor, Emmett Higdon, Thomas Husson, Brendan McGowan

This is an excerpt

Executive Summary

About one in eight European Net users with a mobile phone use mobile banking today — with SMS account alerts being the most common type. Today's users are early adopters who use mobile banking as a complement to other channels like (PC-based) online banking — mainly to check balances and view recent transactions. Holdouts say that they don't see the value, can wait to use other channels, and have security concerns. More Europeans will access their accounts from their mobiles in the coming years thanks to a range of factors like: smartphones becoming the norm; more widely available, all-you-can-eat data plans; and more compelling content. Today's iPhone and BlackBerry users are already nearly three times as likely to use mobile banking as other mobile phone users. We believe the time is right for eBusiness and channel strategy executives to update their mobile banking strategies.

TABLE OF CONTENTS

• SMS Text Alerts Are Still The Most Commonly Used Type Of Mobile Banking
• Many Mobile Banking Holdouts Still Don't See The Point Of Mobile Banking
• Mobile Banking's Time Has Finally Come

RECOMMENDATIONS

• Financial Services Firms Need To Update Their Mobile Banking Strategies
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.