For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	October 15, 2008 The State Of Retailing Online 2008: Profitability, Economy, And Multichannel Report by Sucharita Mulpuru with Carrie Johnson, Peter Hult	Average: 9  (2 ratings)

This is an excerpt

Executive Summary

As part of "The State of Retailing Online," a Shop.org study conducted by Forrester Research, we surveyed online retailers in June and July 2008 about their profitability and outlook for the coming 12 months, given the current state of the economy. Online retailers anticipate faring well in the coming 12 months in spite of the economy. Additionally, this report showcases findings regarding the overall structure of eCommerce organizations within retailers, as well as their multichannel readiness. Forrester Web site visitors without client access to our research can purchase this report at www.shop.org.

TABLE OF CONTENTS

• Online Retailers Report Mixed Results In Overall Performance
• Multichannel Retailers Strive To Perfect Customer Centricity

RECOMMENDATIONS

• Despite Anticipated Resilience, Web Retailers Cannot Relax
• Supplemental Material
• Related Research Documents

This is an excerpt