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September 17, 2008

Technographics® Insight: Cultural Relevance And Availability Drive US Hispanics' Language Choices Online

by Tamara Barber

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Executive Summary

This Technographics Insight takes a look at Hispanics in the United States. It compares the types of online content that Spanish-preferring and English-preferring consumers read online and examines their language use by subject matter.

This is an excerpt

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