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	July 6, 2010 Technographics® Survey Highlights: PC Adoption Among US Hispanics by Joost van Kruijsdijk with Tamara Barber

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Executive Summary

This highlight deck provides an overview of PC adoption among US Hispanic consumers from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2009 (US).

Methodology

Forrester conducted a 15-minute phone survey fielded in October and November 2009 of 2,504 Hispanic US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 2,504), there is 95% confidence that the results have a statistical precision of plus or minus 2.0% of what they would be if the entire population of US Hispanic consumers ages 18 and older had been surveyed.

This is an excerpt