Technographics® Survey Highlights: Profiling US Hispanic Digital Cable Subscribers
by Ina Mitskaviets
with Tamara Barber
This is an excerpt
Executive Summary
This highlight deck profiles the US Hispanic digital cable subscriber from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2009 (US).
Methodology
Forrester conducted a 15-minute phone survey fielded in October and November 2009 of 2,504 Hispanic US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 2,504), there is 95% confidence that the results have a statistical precision of plus or minus 2.0% of what they would be if the entire population of US Hispanic consumers ages 18 and older had been surveyed.
This is an excerpt
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