For Consumer Product Strategy Professionals

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	August 27, 2007 Tiered Broadband Services Enabling Consumers to Understand the Benefits of Upgrading by Doug Williams with Julie A. Ask, Joe Laszlo

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Executive Summary

As broadband service providers (BSPs) upgrade to faster speed tiers, consumers will question whether the benefits of upgrading are worth the additional cost.

Key Questions

• What speed tiers are BSPs offering consumers?
• How quickly will consumers migrate to faster speed tiers in the future?
• How does upgrading to the highest speed tiers affect consumers' online experience today?

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