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July 26, 2010

It's Time To Break Up With Your Custom-Coded WCM

by Tim Walters, Ph.D.

with Stephen Powers, Anjali Yakkundi

Average:
(4 ratings)

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Executive Summary

It's hard to believe, but some enterprises still use custom-coded Web content management (WCM) solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it has become untenable to build and maintain the required tools. With few exceptions, any firm with a custom-coded WCM platform should begin transitioning to a commercial or open source solution. For some firms, open source products offer the attractions of custom-coding with lesser software development and maintenance burdens.

This is an excerpt

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