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	February 23, 2010 US Cross-Border Online Shoppers Tapping Into US Demand For International Products by Zia Daniell Wigder with Patti Freeman Evans, Brendan McGowan	Average: 7  (1 rating)

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Executive Summary

While the overwhelming majority of online shoppers in the US purchase only from domestic Web sites, more than one-quarter have bought items from online retailers based outside of the US. Among consumers ages 18 to 24, the figure goes up to one-third who have bought from non-US sites. Which categories have proven to be popular with cross-border online shoppers in the US? What are the reasons why some consumers are purchasing cross-border and others are not? This report will look at the behavior of cross-border online shoppers in the US and identify how online retailers based outside of the country can effectively tap into US consumer demand.

This is an excerpt

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