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For Customer Intelligence Professionals

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August 13, 2010

The Forrester Wave™: Online Testing, Q3 2010

Adobe And Autonomy Lead A Pack Of Strong Performers

by Joe Stanhope

with Dave Frankland, Emily Murphy, Michael J. Grant

Average:
(3 ratings)

This is an excerpt

Executive Summary

In Forrester's inaugural evaluation of online testing vendors, we researched eight companies across 82 criteria. We found that Adobe and Autonomy lead the pack because of their consistent strength across the full range of capabilities and their support for integration with the Web marketing ecosystem. They are followed by a diverse group of Strong Performers: Amadesa with a broad optimization offering, Maxymiser with its services-centric delivery model, SiteSpect with its tagless technical approach, Vertster with its focus on self-service, and Webtrends with a new and modern user interface. Finally, Google, a Contender in our evaluation, offers a solid basic product offering that is free to all users.

TABLE OF CONTENTS

  • Online Testing's Time Has Come
  • Online Testing Evaluation Overview
  • The Diversity Of Online Testing Vendors Matches The Breadth Of User Needs
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

Features

XLS Forrester Wave™: Online Testing, Q3 2010

Feature Forrester Wave™: Online Testing, Q3 2010

This is an excerpt

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