For eBusiness & Channel Strategy Professionals

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	September 29, 2009 The Web Channel Has A Key Role In Cross-Selling Financial Products an introduction by Brad Strothkamp	Average: 9  (1 rating)

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Executive Summary

Forrester has published a report to help financial service product executives understand and exploit opportunities to cross-sell existing customers into broader relationships. This report is also critical for eBusiness and channel strategy professionals. As the Web site evolves into the primary way in which consumers interact with their financial providers, eBusiness executives must play a key role in maximizing cross-sell.

This is an excerpt