For Content & Collaboration Professionals

Primary Analyst Photo	Document Information	Rate this Document
	March 29, 2010 Web Content Management Will Weave Its Way Into More Enterprise Applications Findings From Forrester's January 2010 Global Web Content Management Online Survey by Stephen Powers with Matthew Brown, Sara Burnes

This is an excerpt

Executive Summary

Forrester recently surveyed 225 information and knowledge management (I&KM) professionals with Web content management (WCM) decision-making or influencer roles about their WCM strategies for the coming year. WCM investments will continue to be a priority for a majority of firms surveyed, because of customer experience, operational, and eBusiness goals. The survey shows that enterprises no longer see WCM systems as silos; rather, they increasingly want to integrate WCM with other enterprise applications, such as analytics, social networking, and rich media management. In addition, marketing and eBusiness organizations have gained a stake in WCM responsibilities, sharing them with IT. Overall, maturity appears to be increasing, leading organizations to consider their next-generation WCM strategies.

TABLE OF CONTENTS

• WCM: Still A Hot Area For Enterprise Investment
• Marketers Gain Access To WCM, Though IT Still Has Overall WCM Responsibility
• WCM Satisfaction Increases As Enterprises Become Introspective

WHAT IT MEANS

• Enterprises Have Finally Mastered WCM 1.0; Now The WCM 2.0 Fun Begins
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied, return it for a full refund.

Already a Forrester Client?
Log in to read this document.