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July 12, 2010 Which Device Offers The Best Music Experience?by Sonal Gandhi, Mark Mulligan with Ian Fogg, Seth Fowler, Annie E. Corbett |
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Executive Summary
From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery and sharing capabilities. But adoption is lackluster. Something is being lost in the service-to-device journey. We applied Forrester's Convenience Quotient methodology to a sample of devices in combination with a featured music service to examine what makes for a good music experience on a device. The device that comes out strongest not only provides a compelling experience but also has low barriers to adoption, including the cost of the music itself.
TABLE OF CONTENTS
- Music Is Everywhere
- The Service-To-Device Journey Risks Being Digital Music's Achilles' Heel
WHAT IT MEANS
- The Music Experience On Devices Still Has Some Way To Go
RECOMMENDATIONS
- Playing Digital Music Should Be A No-Brainer For Consumers
- Related Research Documents
This is an excerpt
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