For Consumer Product Strategy Professionals

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	May 10, 2010 Which Gamer Is Right For Your Product? by Sonal Gandhi with Mark Mulligan, Seth Fowler, Annie E. Corbett	Average: 9  (1 rating)

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Executive Summary

Two-thirds of online adults play digital games. Dollars and time spent on gaming varies a great deal across the gaming population. Most gamers only play casually, while others play a lot but don't spend much money. Among the high spenders, there are those who spend a great number of hours per week on gaming, while some just like to collect the newest games. Each gaming segment is an important target for device makers, media companies, telcos, and carriers in their own way.

Keywords

• PC based gaming
• subscriptions
• hardcore gamers
• social gamers
• mobile gaming
• console gaming
• cloud-based
• xbox live
• subscriptions

TABLE OF CONTENTS

• A Majority Of Americans Play Digital Games

RECOMMENDATIONS

• Don't Limit Gaming Content Strategy To Target Traditional Heavy Gamers
• Supplemental Material
• Related Research Documents

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