Document Controls
For eBusiness & Channel Strategy Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
|
October 16, 2008 How To Win Retail Deposits In The Credit CrisisFourteen Quick Things To Do To Sell More Savings Products Online |
|
This is an excerpt
Executive Summary
The acute worsening of the financial crisis following the collapse of Lehman Brothers on September 15, 2008, has left many banks desperate for retail funding. As the business owners of a major communication channel and a primary distribution channel, banking eBusiness executives need to focus on attracting retail deposits. We recommend that banking eBusiness executives put other projects on ice and prioritize winning new retail deposits by finding smart ways to attract customers, optimize the application process, and get the basics of an effective sales site right.
This is an excerpt
Buy Risk-Free
Price: US $499
Our Service Guarantee: If you are not completely satisfied, return it for a full refund.
Already a Forrester Client?
Log in to read this document.
