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For Consumer Product Strategy Professionals

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March 29, 2010

Windows 7 Early Adopters Are Very Satisfied

A Surprising Number Of Consumers Have Upgraded Their Old PCs

by J.P. Gownder, Abe Garon

with Doug Williams, Laura Wiramihardja

This is an excerpt

Executive Summary

Early adopters drive the initial success of most tech products. Early adopters have now had an opportunity to test-drive Windows 7, Microsoft's latest operating system. Our survey data reveals good news for Microsoft: The characteristics of the early adopters of Windows 7 align with some of the key new features of the operating system.

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This is an excerpt

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