Analyst's Photo Name and Title Contact information
Alexander Hesse

Alexander Hesse
Analyst

Research Coverage

Business-To-Consumer eCommerce, Consumer Mobile Activities, Consumer Mobile Adoption & Behavior, Europe, European Consumer Technographics, Financial Alerts, Financial Services, Financial Services Marketing, Investments, MVNOs, Mobile Banking, Mobile Payments, Multichannel Selling Strategies, Online Banking, Online Financial Products & Services, Retail Banking, Retail Payments, The Mobile Channel, eBusiness/eCommerce, eBusiness/eCommerce Adoption, eBusiness/eCommerce Best Practices, eBusiness/eCommerce Forecasts, eBusiness/eCommerce Strategy, eCommerce Forecasts, eCommerce Trends

Research Focus

Alexander serves eBusiness & Channel Strategy professionals. He helps retail financial services firms understand and anticipate how new technologies are changing consumers' use of financial services and how to maximize the opportunities they bring. His key topic areas include trends in consumer behavior, retail payments, online banking, mobile banking, price comparison sites, and innovations in the distribution of financial services products. Alexander is based in Amsterdam, but advises retail financial services firms across Europe.

Previous Work Experience

Prior to becoming an analyst, Alexander worked as a data advisor, helping clients with customized analysis and insights from Forrester's Consumer Technographics® data.

Education

Alexander has a master's degree in international business from Maastricht University in the Netherlands. In addition to his native language, German, he also speaks fluent English and Dutch.

Latest Research

Planned Research

The Elements of Next Generation Financial Services Web Sites August 2010
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European Banks Should Consider Adding Money Management To Their Secure Sites September 2010
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What Financial Services eBusiness Professionals Should Know About Social Media October 2010
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How Bank X Increased Offer Relevancy On Its Public And Secure Sites September 2010
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Case Study: How Company Y Launched A State-Of-The-Art Mobile Banking Service November 2010
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Languages Spoken

English, Dutch, and German


Alexander Hesse serves eBusiness & Channel Strategy professionals.

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Recent Media Citations
Banking Technology (UK), "Mobile Banking Dependent On Smart Phone Adoption," April 28, 2010
Finextra (UK), "Smartphones To Drive European M-Banking Take-Up – Forrester," April 27, 2010