Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Brad Strothkamp Vice President, Principal Analyst

Research Coverage

Business-To-Consumer eCommerce, Canada, Consumer Financial Services, Credit Card Usage, Financial Alerts, Financial Services, Financial Services Customer Experience, Financial Services Customer Relationship Management, Financial Services Customer Retention, Financial Services Marketing, Financial Services Web Site Rankings, High Yield Online Savings Accounts, Mortgage Lending, Multichannel Banking, Multichannel Selling Strategies, New Account Opening & Fulfillment, North America, North American Consumer Technographics, Online Financial Products & Services, Peer-to-Peer Lending, Retail Banking, Retail Credit, SMB Banking, United States, Unsecured Lending, eBusiness/eCommerce, eBusiness/eCommerce Adoption, eBusiness/eCommerce Best Practices, eBusiness/eCommerce Forecasts, eBusiness/eCommerce Strategy, eBusiness/eCommerce Vendor Selection, eCommerce Forecasts, eCommerce Trends

Research Focus

Brad serves eBusiness & Channel Strategy professionals. He is a leading expert on eCommerce/eBusiness strategy development within financial services, as well as on best practices of financial firms for selling to and servicing online consumers. He does extensive research on how consumers use the Internet to research and purchase financial products — regardless of the channel — as well as the seamless cross-channel customer experience financial firms need to develop and deliver in order to maximize sales.

In his research, Brad covers such eCommerce and finance-oriented topics as the use of interactive help technologies (including online chat), the use of analytics to drive site development decisions, the ways in which financial services customers make product decisions, the role the Web plays during the product research process, and case studies and industry rankings of leaders in financial services.

Previous Work Experience

Prior to joining Forrester, Brad spent more than 10 years developing and managing online services for consumers. Most recently, Brad was a vice president in Wells Fargo's Internet services group. During his tenure there, Brad led the development of Wells Fargo's eBusiness strategy and managed a team dedicated to driving online sales, including marketing, platform development, cross-selling, and channel integration efforts. He also developed and managed the company's highly respected online banking service, which included money movement, bill payment and presentment, personal financial management integration, person-to-person payments, and personalization. Prior to his employment at Wells Fargo, Brad spent four years as product and marketing manager for a respected healthcare information provider in St. Louis.

Brad has been widely quoted in the press, including such media outlets as BusinessWeek, The Wall Street Journal, and American Banker. An accomplished public speaker, Brad has delivered speeches at many events, including Forrester's Finance Forum, Technology Leadership Forum, and European Finance Forum.

Education

Brad earned a bachelor's degree in advertising from the University of Kansas and an M.B.A. in marketing and information systems from the University of Missouri.

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